How do you know when it’s the right time to get some marketing help for your small business? Read on to find out!
For many of us small business owners, especially service providers, we tend to work a lot on referral. And referrals are great - they’re proof that your offering is viable and that your clients value your service.
The problem is, when you rely solely on referrals, you’re depending on other people for the growth of your business. Other than asking for referrals, it’s a very passive process.
So, what happens when the recommendations dry up?
To be proactive and to grow your business with purpose, you need to be actively marketing.
When you think about marketing your business, what comes to mind?
Spending hours on Instagram, scrolling the feed?
Sending a random email newsletter every week?The fact is, an effective marketing strategy for your business is far more than just spending time on social media. To see results you need to be methodical but, more importantly, you need to be consistent.
Could you benefit from marketing support for your small business?
Consistency (or lack of it) is one of the biggest mistakes small business owners make with marketing.Your intentions might be great. You may have a marketing plan you’re proud of. But, if you don’t have the systems and processes in place to take regular action, then you’re not going to see results.
So, is it time to get some marketing help for your small business?
One thing I need to make clear here - marketing business support does not necessarily mean outsourcing your marketing.
Marketing YOUR business isn’t something that you can hand off to someone else and forget about. When you market your business as a service provider, you’re often marketing yourself. Your potential clients need you to show up and sell how your business can help them. So outsourcing it completely isn’t a great idea.
But, that doesn’t mean that you can’t get some support with your marketing activities.
That marketing support could be in the form of:
- Helping you to develop a strategy and plan for your marketing activities that feels achievable for your business;
- Setting up the systems you need to implement your plan;
- Managing the day-to-day tasks to keep your strategy moving forward.
Not sure if marketing support could help your business?
Let’s run through a few questions:
1. Are you currently doing any marketing?
If not, what’s stopping you? Lack of time? Lack of knowledge on where to start?
2. Are you clear on your marketing strategy?
Do you know what sets you apart from your competitors? What are your desired marketing goals? What are the key marketing activities you need to do to meet those goals?
3. Are you tracking your results?
Do you know what your email open and click-through rates are? How is your sales funnel converting? Which social media channel is working best for you? Is blogging a good lead generation strategy for you? Is your website SEO-optimised?
If you’ve answered “NO” or “NO IDEA” to any (or all!) of these questions then the chances are you’d benefit from some marketing support.
You don’t HAVE to be the marketing expert in your own business!
The thing is, your time is precious. You can’t afford to waste it trying to figure out how to add an opt-in form to your website, or struggling to make sense of your email marketing metrics.
You can find the right marketing support that suits your business AND your budget…
As a marketing support specialist, I provide overwhelmed B2B business owners, like you, with easy to implement marketing strategies to help them reach more clients.
My clients love my straightforward marketing support packages where they can get help with the key marketing activities that will grow their businesses…
Letitia has helped my business grow. In the sixteen months we’ve worked together she has created solid workflows for every aspect of my marketing, making it far easier for me to be consistent and coherent in my marketing. -- Michelle Ockers
If you're not an expert in social media, online marketing and customer research (and don't want to be) then you need Letitia. -- Cate Schreck
You too can feel the relief that comes with getting help for the marketing activities that are taking up too much of your time and headspace.
If you’re stuck on where to begin, my Marketing Strategy + Plan package is the perfect place to start. We jump on a 1-hour Zoom call and work through all your marketing goals, challenges and frustrations. I then go away and create a done-for-you marketing strategy, with a step-by-step plan that you can follow to start seeing results.
Or, if you require help with keeping on top of day-to-day marketing tasks, my Monthly Marketing Retainer Packages are the way to go, with an option to suit all businesses.I’d love to help you overcome the marketing overwhelm - book a free no-obligation call today and we can get you started.