B2B marketing strategy

for results that move you forward

Knowing how to market your business is the difference between floundering and flourishing.

When you’re in a niche like workplace training and consulting, it’s also the difference between converting those high level decision makers – because they fully believe in your offer – and facing another rejection.


If this sounds familiar...

  • You just don’t want to do your own marketing.
  • You know a bit about marketing but have no idea where to start.
  • You’ve tried piecing marketing hacks together and it felt like a gruelling trial and error experiment without results.

Knowing how to market your business is the difference between floundering and flourishing.


When you’re in a niche like workplace training and consulting, it’s also the difference between converting those high level decision makers – because they fully believe in your offer – and facing another rejection.


If this sounds familiar...

  • You just don’t want to do your own marketing.
  • You know a bit about marketing but have no idea where to start.
  • You’ve tried piecing marketing hacks together and it felt like a gruelling trial and error experiment without results.

Something’s just not clicking.
(Hint: it’s not your mouse as you sign up for another list building challenge).


It’s time for a targeted B2B marketing strategy (aka Marketing Breakthrough Plan) and the guidance you need to implement it.


That’s how you get the kind of results you know you’re capable of – but always seem to be just out of your grasp. Like selling out your programs. Well paid speaking gigs. Fully booked trainings. Steady cash flow.

Marketing Breakthrough Plan

The Marketing Breakthrough Plan sets you on a trajectory of success, profit and major impact

I’m here to create a marketing plan that defines the future of your business.

Together, we’ll go deep. Going back to your brand foundations, we unpack your offer, audience, positioning, messaging and channels.


We nut out how to attract, nurture, convert and delight your prospects with a blueprint for all your marketing activities.


You get an easy to follow tailored marketing plan you can share across your team and suppliers, so everyone is marching to the beat of the same cohesive drum.


And then? You can *finally* step away from working in the business, attract higher value clients and win over business leaders who want to create organisational change.


Shaping your business with a Marketing Breakthrough Plan targeted for your ideal client, you get a whole lot more than a boosted bottom line and a pipeline of qualified prospects...


You wake up every day with confidence in your brand, clarity around your offer and the ability to meaningfully connect with your audience with a 90-day plan.


THIS is what allows you to grow the way you want and make the impact you dream of.

Your sales-making, client-loving investment is $997 (ex GST).

Are you ready for that?

Marketing Breakthrough

Implementation

Implement your Marketing Breakthrough Plan with me

Now you’ve got your customised B2B marketing strategy, we’ll work together to accomplish all those breakthroughs we know you’re capable of.

Your Marketing Breakthrough Plan includes a 90-day action plan so you can immediately begin tackling your goals with my guidance to keep you focused. And because I know you don’t really want to be learning the nitty gritty of marketing, I’ll help you identify where outsourcing can fill any skills gaps to make the marketing magic happen.

The sooner we start making all the strategic changes we’ve determined in the planning stage, the faster you’ll be making consistent wins like...

  • Growing your email list with qualified leads
  • Drawing the right traffic to your site and generating filtered enquiries
  • Honing your status as an expert with another fully booked masterclass
  • Creative campaigns that mean you can make less sales effort and still watch signed contracts rolling in
  • Brand awareness that raises your credibility in your field

When you team up with me to implement your Marketing Breakthrough Plan...

Absolute clarity, down to earth guidance and superpowered marketing traction are just the start. You also receive:

  • Sustainable, consistent marketing action
  • Accountability. The kind that’s gentle, direct and real but right where you need it
  • Metrics (told you I’m a data nerd) and recommendations to keep you on track
  • Insights into the latest marketing trends
  • Advice on the best tools, systems and processes for your business
  • Access to my little black book of service providers (so you can be sure you’re outsourcing to trusted experts who are the real deal)
  • Relevant resources, templates and frameworks so you don't have to reinvent the wheel
  • Unlimited email support
  • 2 x 1 hour Zoom meetings per month
  • Minimum 3 month commitment

Your superpowered marketing investment is $750 per month (ex GST).

How incredible would it be to follow a tailored strategy that reliably converts your ideal prospect into a delighted client who makes their team happier and culture better?

For some of my clients, it’s meant:

  • Smashing course intake goals of 20 to reach 42 enrolments.
  • Exponentially increasing bookings – which meant the team didn’t have to downsize – by harnessing social media and website traffic. (And building a long wait list to boot!)
  • Feeling calm, clear and confident about what marketing activities work for them – and which ones don’t.

Want to team up and supercharge your marketing results?

HELL YES!

Marketing Breakthrough Plan

The Marketing Breakthrough Plan sets you on a trajectory of success, profit and major impact

B2B marketing strategy

I’m here to create a marketing plan that defines the future of your business.

Together, we’ll go deep. Going back to your brand foundations, we unpack your offer, audience, positioning, messaging and channels.


We nut out how to attract, nurture, convert and delight your prospects with a blueprint for all your marketing activities.


You get an easy to follow tailored marketing plan you can share across your team and suppliers, so everyone is marching to the beat of the same cohesive drum.


And then? You can *finally* step away from working in the business, attract higher value clients and win over business leaders who want to create organisational change.


Shaping your business with a Marketing Breakthrough Plan targeted for your ideal client, you get a whole lot more than a boosted bottom line and a pipeline of qualified prospects...


You wake up every day with confidence in your brand, clarity around your offer and the ability to meaningfully connect with your audience with a 90-day plan.


THIS is what allows you to grow the way you want and make the impact you dream of.

Your sales-making, client-loving investment is $997 (ex GST).

Are you ready for that?

Marketing Breakthrough Implementation

Implement your Marketing Breakthrough Plan with me

Now you’ve got your customised B2B marketing strategy, we’ll work together to accomplish all those breakthroughs we know you’re capable of.

Your Marketing Breakthrough Plan includes a 90-day action plan so you can immediately begin tackling your goals with my guidance to keep you focused. And because I know you don’t really want to be learning the nitty gritty of marketing, I’ll help you identify where outsourcing can fill any skills gaps to make the marketing magic happen.

The sooner we start making all the strategic changes we’ve determined in the planning stage, the faster you’ll be making consistent wins like...

  • Growing your email list with qualified leads
  • Drawing the right traffic to your site and generating filtered enquiries
  • Honing your status as an expert with another fully booked masterclass
  • Creative campaigns that mean you can make less sales effort and still watch signed contracts rolling in
  • Brand awareness that raises your credibility in your field
B2B marketing strategy

When you team up with me to implement your Marketing Breakthrough Plan...

Absolute clarity, down to earth guidance and superpowered marketing traction are just the start. You also receive:

  • Sustainable, consistent marketing action
  • Accountability. The kind that’s gentle, direct and real but right where you need it
  • Metrics (told you I’m a data nerd) and recommendations to keep you on track
  • Insights into the latest marketing trends
  • Advice on the best tools, systems and processes for your business
  • Access to my little black book of service providers (so you can be sure you’re outsourcing to trusted experts who are the real deal)
  • Relevant resources, templates and frameworks so you don't have to reinvent the wheel
  • Unlimited email support
  • 2 x 1 hour Zoom meetings per month
  • Minimum 3 month commitment

Your superpowered marketing investment is $750 per month (ex GST).

How incredible would it be to follow a tailored strategy that reliably converts your ideal prospect into a delighted client who makes their team happier and culture better?

For some of my clients, it’s meant:

  • Smashing course intake goals of 20 to reach 42 enrolments.
  • Exponentially increasing bookings – which meant the team didn’t have to downsize – by harnessing social media and website traffic. (And building a long wait list to boot!)
  • Feeling calm, clear and confident about what marketing activities work for them – and which ones don’t.

Want to team up and supercharge your marketing results?


HELL YES!

What it’s like to team up with me

Letitia has helped my business grow, making it easier for me to be consistent and coherent in my marketing. Campaigns, messaging and content are all created based on an appreciation for my business, target market and me as an entrepreneur. There is nothing ‘cookie cutter’ in Letitia’s approach. Her mix of strategic thinking, creativity, technical skills, pragmatism and efficiency is rare – and very valuable to my business.. 

Michelle Ockers

Learning Uncut

Letitia is proactive, resourceful and thinks things through to find workable and timely solutions. I’ve been able to give her problems that I’m unsure how to resolve – or don’t have capacity to – and she takes care of them. Letitia has seamlessly setup and implemented email campaigns, social media creation
scheduling, branding graphics, analytics, blog content, page creation and integration of all the different activities so they work seamlessly together. She’s freed up my time and headspace to be able to focus on other aspects of the business.

Jill Brennan

Harbren Marketing

I could tell immediately that Letitia’s passion is to help small businesses grow and take the pressure off
overwhelmed business owners. She handles our email marketing campaigns, analytics reporting and
updating web content. Marketing can be a stressful journey so you need a reliable, passionate team
player who can help with simple and effective marketing systems. Letitia is approachable, professional
and knowledgeable.

Elaine Tunn

Interior Plantscape

Let's take the next step

We'll jump on a Zoom call to do a quick needs analysis on your marketing and to see if we're going to be a good fit for each other.

The Zoom call usually takes about 15-20 mins.  Sometimes longer if we're having a good ol' chin wag!

I acknowledge and give thanks to the Jagera and Turrbal people, the Traditional Owners of the land I work on. I pay respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. This land always was, and always will be Aboriginal land.

ONE TIP WEEKLY

One move. Once a week. With me.
That’s all it takes to kickstart your marketing. Up for it?

Go on, fill in those boxes. You know you want to.

CHOSE YOUR OWN SOCIAL ADVENTURE


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