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Are you marketing the right solutions for your clients’ problems?
One mistake I see a lot of small business owners make is to develop their marketing messages without researching the solutions their ideal clients are actually seeking. Let me explain...Many of us
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Market research for small business: 5 steps to success
This post is all about how to conduct market research for small business to clarify your industry positioning and to help direct your marketing efforts…When it comes to running your business, do you
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Why a marketing specialist is a wise investment to grow your business
Marketing is a catch-all term for a LOT of different activities. When it comes to hiring a marketing specialist it’s good to be clear on what specific skills you need.When I mention the word marketing,
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Is it time to find marketing help for your small business?
How do you know when it’s the right time to get some marketing help for your small business? Read on to find out!For many of us small business owners, especially service providers, we tend to work a
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How to use a powerful marketing plan to make 2021 your best year yet
Is this the year you’re going to make a marketing plan work for you?The first quarter of 2021 is almost over. How did that happen?!How would you rate your business performance so far? If you feel like
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How to write a killer unique selling proposition to make you stand out from the crowd
Have you ever felt like your business is just part of a mob, all of you frantically trying to grab the attention of the same clients?The fact is, ALL businesses face competition.That’s not a bad thing;
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Does Writing Headlines Make You Want To Cry?
If so, you’re not alone! Headlines are crucial to successful digital marketing. Every piece of marketing content written for your business is competing to capture the attention of your audience.
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How To Define Your Ideal Client To Supercharge Your Marketing
I’m going to ask you a question… ‘Who is your business targeting?’ When you start out, the answer to that question might be ‘anyone who’ll pay me!’. But, taking that approach for
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Activate These 3 Marketing Essentials To Optimise Your Marketing Efforts
Digital marketing is constantly changing, no question about it. And the world we currently live in is changing at a rapid pace as well. Now more than ever is when you need to activate your marketing essentials.
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Steal These Marketing Tips To Achieve Marketing Success
Picture it with me - you’re feeling so overwhelmed by all the marketing tips and options out there. You don’t know where to even begin with focusing your energy and time. Flying blind as they say!
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