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One mistake I see a lot of small business owners make is to develop their marketing messages without researching the solutions their ideal clients are actually seeking. Let me explain...Many of usContinue reading
This post is all about how to conduct market research for small business to clarify your industry positioning and to help direct your marketing efforts…When it comes to running your business, do youContinue reading
Marketing is a catch-all term for a LOT of different activities. When it comes to hiring a marketing specialist it’s good to be clear on what specific skills you need.When I mention the word marketing,Continue reading
How do you know when it’s the right time to get some marketing help for your small business? Read on to find out!For many of us small business owners, especially service providers, we tend to work aContinue reading
Is this the year you’re going to make a marketing plan work for you?The first quarter of 2021 is almost over. How did that happen?!How would you rate your business performance so far? If you feel likeContinue reading
Have you ever felt like your business is just part of a mob, all of you frantically trying to grab the attention of the same clients?The fact is, ALL businesses face competition.That’s not a bad thing;Continue reading
I’m going to ask you a question… ‘Who is your business targeting?’ When you start out, the answer to that question might be ‘anyone who’ll pay me!’. But, taking that approach forContinue reading
Digital marketing is constantly changing, no question about it. And the world we currently live in is changing at a rapid pace as well. Now more than ever is when you need to activate your marketing essentials.Continue reading
Picture it with me - you’re feeling so overwhelmed by all the marketing tips and options out there. You don’t know where to even begin with focusing your energy and time. Flying blind as they say!Continue reading