Email Marketing Tips Blog image

5 powerful email marketing tips for small business owners

I’m sure you’ve heard the phrase “The money is in the list?”It seems trite. But, when it comes to your digital marketing strategy, it’s certainly true that investing in your email list could

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Marketing Basics Blog image

The 3 marketing basics every small business owner should understand

In this post, you’ll learn the marketing basics you should understand BEFORE outsourcing any marketing tasks. I’m a HUGE fan of outsourcing for small business owners. It’s the perfect way to

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Marketing Brand

Why your business brand is a key piece of your marketing puzzle

Let me guess — when I mention your business brand, you immediately think about your logo?The thing is, your brand is FAR more than just your logo. According to Business Queensland:“Branding is a way

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Are you marketing the right solutions for your clients’ problems?

One mistake I see a lot of small business owners make is to develop their marketing messages without researching the solutions their ideal clients are actually seeking. Let me explain...Many of us

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Market Research

Market research for small business: 5 steps to success

This post is all about how to conduct market research for small business to clarify your industry positioning and to help direct your marketing efforts…When it comes to running your business, do you

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a marketing specialist is a wise investment

Why a marketing specialist is a wise investment to grow your business

Marketing is a catch-all term for a LOT of different activities. When it comes to hiring a marketing specialist it’s good to be clear on what specific skills you need.When I mention the word marketing,

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Is it time to find marketing help for your small business?

Is it time to find marketing help for your small business?

How do you know when it’s the right time to get some marketing help for your small business? Read on to find out!For many of us small business owners, especially service providers, we tend to work a

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Powerful Marketing Plan Blog image

How to use a powerful marketing plan to make 2021 your best year yet

Is this the year you’re going to make a marketing plan work for you?The first quarter of 2021 is almost over. How did that happen?!How would you rate your business performance so far? If you feel like

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unique selling proposition

How to write a killer unique selling proposition to make you stand out from the crowd

Have you ever felt like your business is just part of a mob, all of you frantically trying to grab the attention of the same clients?The fact is, ALL businesses face competition.That’s not a bad thing;

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Headlines

Does Writing Headlines Make You Want To Cry?

If so, you’re not alone!  Headlines are crucial to successful digital marketing. Every piece of marketing content written for your business is competing to capture the attention of your audience.

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