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5 types of email marketing campaigns that work for your business

Email Marketing

I’ve been writing a LOT about email marketing recently. The thing is, a well-executed email strategy can be one of the most effective ways of marketing your business so it’s worth exploring this

5 powerful email list building tips (that really work!)

List Building

It’s no secret that I’m a huge fan of email marketing. In fact, I’ve written a whole post on the power of email marketing for small business owners where I shared ALL the reasons I love it so

Marketing funnels made easy: 3 steps to success

Marketing Funnels

Have you heard the term “marketing funnel” before?Maybe you associate it with those complicated marketing strategies with sophisticated automation and tons of marketing tools?But, funnels don’t need

3 simple marketing planning tips to supercharge your business growth

Marketing Plan

his time of year is full of business owners making New Year’s resolutions and creating sparkling new business plans. I’m sure you’ve seen your Instagram feed fill up with fancy new planners

5 powerful email marketing tips for small business owners

Email Marketing

I’m sure you’ve heard the phrase “The money is in the list?”It seems trite. But, when it comes to your digital marketing strategy, it’s certainly true that investing in your email list could

The 3 marketing basics every small business owner should understand

Marketing Skills

In this post, you’ll learn the marketing basics you should understand BEFORE outsourcing any marketing tasks. I’m a HUGE fan of outsourcing for small business owners. It’s the perfect way to

Why your business brand is a key piece of your marketing puzzle

Marketing

Let me guess — when I mention your business brand, you immediately think about your logo?The thing is, your brand is FAR more than just your logo. According to Business Queensland:“Branding is a way

Are you marketing the right solutions for your clients’ problems?

Marketing
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One mistake I see a lot of small business owners make is to develop their marketing messages without researching the solutions their ideal clients are actually seeking. Let me explain...Many of us

Market research for small business: 5 steps to success

Market Research

This post is all about how to conduct market research for small business to clarify your industry positioning and to help direct your marketing efforts…When it comes to running your business, do you

Why a marketing specialist is a wise investment to grow your business

Marketing is a catch-all term for a LOT of different activities. When it comes to hiring a marketing specialist it’s good to be clear on what specific skills you need.When I mention the word marketing,

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