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I’ve been writing a LOT about email marketing recently. The thing is, a well-executed email strategy can be one of the most effective ways of marketing your business so it’s worth exploring this
Continue readingIt’s no secret that I’m a huge fan of email marketing. In fact, I’ve written a whole post on the power of email marketing for small business owners where I shared ALL the reasons I love it so
Continue readingHave you heard the term “marketing funnel” before?Maybe you associate it with those complicated marketing strategies with sophisticated automation and tons of marketing tools?But, funnels don’t need
Continue readinghis time of year is full of business owners making New Year’s resolutions and creating sparkling new business plans. I’m sure you’ve seen your Instagram feed fill up with fancy new planners
Continue readingI’m sure you’ve heard the phrase “The money is in the list?”It seems trite. But, when it comes to your digital marketing strategy, it’s certainly true that investing in your email list could
Continue readingIn this post, you’ll learn the marketing basics you should understand BEFORE outsourcing any marketing tasks. I’m a HUGE fan of outsourcing for small business owners. It’s the perfect way to
Continue readingLet me guess — when I mention your business brand, you immediately think about your logo?The thing is, your brand is FAR more than just your logo. According to Business Queensland:“Branding is a way
Continue readingOne mistake I see a lot of small business owners make is to develop their marketing messages without researching the solutions their ideal clients are actually seeking. Let me explain...Many of us
Continue readingThis post is all about how to conduct market research for small business to clarify your industry positioning and to help direct your marketing efforts…When it comes to running your business, do you
Continue readingMarketing is a catch-all term for a LOT of different activities. When it comes to hiring a marketing specialist it’s good to be clear on what specific skills you need.When I mention the word marketing,
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